Roma Pizza Ad – Michael Perry and Al Ross

My friend Al and I wrote and produced this commercial in Eau Claire, Wisconsin, sometime in the early 1990s. I remember sitting on the curb between takes telling Rick Fuller (he and partner Phil Harder did the shooting and production) I wanted to be a writer. Rick said he wanted to do music videos. He wound up having his work on MTV, I wound up writing a buncha books. I remember designing the “Pie on the Fly” logo using a ruler and stencils (and maybe CorelDraw?), and spraying the pizza box with Pam to make it look greasy. The delivery guy was Russell Zook. Al did the Real Announcer voiceover, I did “Here’s yer pie!” and “Wrong house…”

The buncha books can be found here:

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